Some goose and gander sauce

One of the email forwards brought this news item   about a CII-AT Kearney report on the growth of the Indian Film industry. The news items says “The Indian film industry is worth around $1.8 billion in 2006 (around Rs 7,500 crore) and is expected to grow at 25% per annum in value terms for the next four years to reach $4.5 to $5.1 billion (around Rs 20,000 crore) by 2011, said a report by CII-AT Kearney on ‘The new economics of the Indian film industry: creativity and transformation’.

Contrast this with the other great Indian industry – the IT Industry. For one, the CII-AT Kearney report could just as easily have been about “The new economics of the Indian IT industry : innovation and transformation”, and with a few deft global changes of “box office” by “US Market” and such, the report may stand up quite well (perhaps better than a blog automatically translated by Google from one language to another). But if we look at the numbers, they tell a different story.

The IT Industry is growing at more than 32 percent YOY (see here ). Mr Kiran Karnik, President, Nasscom, announced that the industry will achieve a revenue of USD 60 B by 2010 (see here ).

Surprising, isn’t it? For all the ritz-and-glitz, the film industry is rather small! That is one difference between Films and IT Industry. The difference in scale!

Picture this.

Companies like TCS, Infosys, Wipro, Cognizant, are all making more money than the whole Indian film industry!

Move aside Dev Anand! Make way for Narayana Moorthy?

Which brings to mind the advice that Mr Narayana Moorthy gave in his valedictory address to the film and entertainment moghuls in an entertainment industry summit a few years ago. Do you remember reading about that? No?

Well, its worth reading all right. Check this

The Chairman of Infosys gave a 5 point Mantra to Moviedom. He said Globalize, Benchmark, Corporatize, use project management techniques, and go for quality certifications. But I wonder about the wisdom of all this cross pollination, esp the last pollen. Imagine making a movie using procedures conforming to ISO 9000 (or whatever) standards 😦

I would rather try the reverse. For eg, from IT industry perspective, I wouldn’t mind checking out the best processes of movie-making.  I am not sure, but I suspect that the film industry is pretty good in project management. I read of massive productions being completed in record time. It may well be that we in the IT Industry need to check out film industry benchmarks! Also, in terms of staff assignments, I quite like the specialization of roles in film industry – Producer, Director, Actors, Playback singers, music directors, stuntmen, visual effects folks etc. Compare that with IT industry where, generally speaking, the same person tends to be fungible across all kinds of roles! I am sure there  are more learnings!

What say you?


7 Responses to “Some goose and gander sauce”

  1. Srinivasa Says:

    This is vary pecheeda maamla, sarji.

    My problem is why does the Indian movie industry have to go for third party certification. For example, does Bipasha Basu have to take an exam to prove her allure? Who will be the examiner – hain ji? I see the exam going somewhat like this:

    बिपाशा: यह मेरी अल्हड जवानी !
    परीक्षक महोदय: गुस्ताख़ लडकी !
    बिपाशा: यह मेरी अल्हड जवानी !

    (Exeunt Examiner from Exam hall)

    Narayanamoorthy saab is opening Pandora bibiji’s sandooq with this proposal.

  2. gkamesh Says:

    वही तो!

  3. krishashok Says:

    You are right. Why would anybody want to impose lessons from the completely uncreative, process oriented, generally buggy-software producing software industry to teach the movie industry anything? I mean, Bollywood even has the copy-paste thing nailed down pretty well 🙂

    In fact, if the IT industry can learn something about repeatable processes using standard formulae from Bollywood, we could actually walk the talk instead of just paying lip service to CMMi and those sorts of things.

  4. gkamesh Says:

    Yes, Ashok!

    वही तो!

  5. Radhakrishnan Says:

    ‘Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught’, not me, Oscar Wilde.

    To me mind, the IT cos are going the automobile way. So till in-house ‘best practises’ do enough damage, there is no incentive to actually leap. So if you expect cross industry learning, there is going to be a new paradigm. Generally advice is free, execution costs money and clean up costs the tax-payers. So get ready to fight legacy costs by the bushel even as we speak.

  6. Srinivasa Says:

    Sri Radhakrishnan has hit it, I believe!

    In the software industry, best practices are an implicit admission of lack of automated tools, lack of formal methodologies/verifiable methods to execute processes and to ensure quality.

    Despite my earlier light remark, there’s a lot to Sri Narayanamoorthy’s suggestion. Indian film industry continues to be rooted in Indian and non western cultural patterns – music, narrative style and technique, social context etc. Yet the same rootedness is also getting somewhat attenuated as India gets more culturally integrated with the rest of the world. While this may arguably be for better or worse, there’s no denying that this trend represents a huge business opportunity for the Indian film industry. It can for once address a truly global market.

  7. Pavan Says:

    Interesting concepts. I have spoken to the heads of a few Indian production houses to determine their ‘project management’ systems and methodology. At best it is an excel sheet if anything and this too from a TV production house that has multiple daily soaps.
    The IT industry may just corrupt a working system that I think is akin to the Mumbai dabbawallahs :-).
    There are few things more visible and global from India than the movie ‘industry’. Size doesn’t matter. Have you ever attended/seen the hysteria around a world (US) tour by actors. SWITCH (Satyam, Wipro, …) can only dream about such a reception from their audience. To paraphrase Krish, IFI has perfected the concept of re-usability (copy+paste) as well as learnt best practices (inspired from Hollywood or regional cinema as well)
    Me thinks that Indian IT has a lot more to learn from Indian industries that MAKE something. Determine their process and method to madness and create a new level of CMM certifications. 🙂

    BTW – Would be nice to see SRK, Saif, Amitabh as brand sponsors for SWITCH aka Tiger Woods for Accenture.

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