Ads, ads everywhere and not a ball to blink.
I have had it with the cricket tv channels. They are spoiling cricket with their as-many-ads-as-squeezable strategy.
I would like to suggest a code of conduct for TV channels…
– No ads when an over is in progress, unless the play is halted for some reason.
– If at all ads are to be shown during the course of an over, mandate that the ad picture occupies no more than 5% of the screen, in one corner.
– The cricket screen-window size should not change when an over is in progress. (Sudden shrinking of screen to accommodate ads is a real pain. It forces viewers to adjust their eyes to block out the ad part of the screen… And when you do it over after over, you can imagine the strain that will be caused to the eyes… and to the viewers attention).
– After a wicket, ads can commence only after at least one Replay is shown.
– During the over and especially during Replays, animation / banner ads should not be allowed.
– Ads between overs is fine, so long as they do not cut into the run up of the first ball bowled in the ensuing over.
– Ads between overs is fine, so long as they do not commence until the last ball of the over is complete (with the ball dead).
– Ads between overs is fine so long as they allow for replays in case the last ball of the over was a wicket ball / boundary hit/ catch-missed, or any such must-replay balls.
Any other thoughts?
With IPL round the corner, its high time the cricket viewer is given a fair deal.