Dr Gift Siromoney, in the website http://www.cmi.ac.in/gift/Kolam.htm says “Kolam is a traditional Indian folk art widely used to decorate the thresholds and courtyards in front of houses. In South Indian villages, the courtyard in front of each house is decorated every morning by drawing traditional designs called kolam. The decoration of the floor with kolam designs is carried out by young women who deftly draw with pinches of flour held between the thumb and the first finger and letting the powder fall in a continuous line by moving the hand in desired directions. On festive occasions, the kolam designs are more elaborate and complicated.”
Early morning, most homes in chennai, the lady of the house would draw a kolam (rangoli) with rice flour…Geometric designs, ranging from simple to simply fantastic… It is considered auspicious, a sign that indicates welcome…. Also serves as food for ants… Which is a part of Bhuta-Yajna, obligatory duty of Hindus, to feed God’s creatures….
Morning of today, March 8th, as I stepped out to pick up the newspaper, I saw a new kolam outside my gate. A kolam in text…
Today is a festival day, Holi… Was the new kolam for Holi? But we do not celebrate Holi in Chennai, so what was this…
I opened the gate to have a look… And a nice surprise…
A Saree shop had chosen to draw a kolam, celebrating Women’s day.. and advertise themselves in the process… Innovative marketing! Kolam is considered auspicious, and as such one would not react negatively to this Saree shop advertisement because of that. Secondly, it brought a nice smile when one saw it….
Took a couple of photos….
यत्र नार्यस्तु पूज्यन्ते रमन्ते तत्र देवता: !
यत्रेतास्तु न पूज्यन्ते सर्वास्तत्राफला: क्रिया: !! मनु:
(Where women are revered, there the Gods happily stay! Where they are not respected, there all works are fraught with failure!)
Happy Women’s Day! Happy Holi!